Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene; Neil Kotler, Philip Kotler; 2008
Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene; Neil Kotler, Philip Kotler; 2008

Museum Marketing and Strategy: Designing Missions, Building Audiences, GeneUpplaga 2

av Neil Kotler, Philip Kotler

  • Upplaga: 2a upplagan
  • Utgiven: 2008
  • ISBN: 9780787996918
  • Sidor: 544 st
  • Förlag: John Wiley & Sons
  • Format: Inbunden
  • Språk: Engelska

Om boken

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum

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Mer om Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene (2008)

I september 2008 släpptes boken Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene skriven av Neil Kotler, Philip Kotler. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 544 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene (Upplaga 2)

Harvard

Kotler, N. & Kotler, P. (2008). Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene. 2:a uppl. John Wiley & Sons.

Oxford

Kotler, Neil & Kotler, Philip, Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene, 2 uppl. (John Wiley & Sons, 2008).

APA

Kotler, N., & Kotler, P. (2008). Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene (2:a uppl.). John Wiley & Sons.

Vancouver

Kotler N, Kotler P. Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene. 2:a uppl. John Wiley & Sons; 2008.