Packaging the brand : the relationship between packaging design and brand identity
- Utgiven: 2011
- ISBN: 9782940411412
- Sidor: 208 st
- Förlag: Ava Academia ; La Vergne, Tenn.
- Format: Häftad
- Språk: Engelska
Om boken
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Mer om Packaging the brand : the relationship between packaging design and brand identity (2011)
2011 släpptes boken Packaging the brand : the relationship between packaging design and brand identity skriven av Gavin Ambrose. Den är skriven på engelska och består av 208 sidor. Förlaget bakom boken är Ava Academia , La Vergne, Tenn..
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Referera till Packaging the brand : the relationship between packaging design and brand identity
Harvard
Ambrose, G. (2011). Packaging the brand : the relationship between packaging design and brand identity. Ava Academia ; La Vergne, Tenn.
Oxford
Ambrose, Gavin, Packaging the brand : the relationship between packaging design and brand identity (Ava Academia ; La Vergne, Tenn., 2011).
APA
Ambrose, G. (2011). Packaging the brand : the relationship between packaging design and brand identity. Ava Academia ; La Vergne, Tenn.
Vancouver
Ambrose G. Packaging the brand : the relationship between packaging design and brand identity. Ava Academia ; La Vergne, Tenn.; 2011.
