Packaging the brand : the relationship between packaging design and brand identity
- Utgiven: 2011
- ISBN: 9782940411412
- Sidor: 208 st
- Förlag: Ava Academia; Distributed in the U.S. & Canada by Ingram Publisher Services
- Format: Häftad
- Språk: Engelska
Om boken
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Mer om Packaging the brand : the relationship between packaging design and brand identity (2011)
2011 släpptes boken Packaging the brand : the relationship between packaging design and brand identity skriven av Gavin Ambrose. Den är skriven på engelska och består av 208 sidor. Förlaget bakom boken är Ava Academia, Distributed in the U.S. & Canada by Ingram Publisher Services.
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Referera till Packaging the brand : the relationship between packaging design and brand identity
Harvard
Ambrose, G. (2011). Packaging the brand : the relationship between packaging design and brand identity. Ava Academia; Distributed in the U.S. & Canada by Ingram Publisher Services.
Oxford
Ambrose, Gavin, Packaging the brand : the relationship between packaging design and brand identity (Ava Academia; Distributed in the U.S. & Canada by Ingram Publisher Services, 2011).
APA
Ambrose, G. (2011). Packaging the brand : the relationship between packaging design and brand identity. Ava Academia; Distributed in the U.S. & Canada by Ingram Publisher Services.
Vancouver
Ambrose G. Packaging the brand : the relationship between packaging design and brand identity. Ava Academia; Distributed in the U.S. & Canada by Ingram Publisher Services; 2011.
