Principles of direct and database marketing : a digital orientation; Alan Tapp; 2008
Begagnad
Principles of direct and database marketing : a digital orientation; Alan Tapp; 2008
Begagnad

Principles of direct and database marketing : a digital orientationUpplaga 4

av Alan Tapp

  • Upplaga: 4e upplagan
  • Utgiven: 2008
  • ISBN: 9780273713029
  • Sidor: 536 st
  • Förlag: Financial Times/Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.New features include:        A new chapter on Web 2.0, reflecting on the internets failures and successes, and digital developments looking forward.        Cutting edge, international case study material from Sport England, Volvo, Tesco.com, Tower Hamlets and the charity Personal Action, linking theory to practice.          Major expanded themes in the book include buyer behaviour and empowerment; budgeting; and CRM.        Full, critical discussion of hot topics such as privacy, credit and fraud issues that gets behind the jargon.Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England. (Pearson)

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Mer om Principles of direct and database marketing : a digital orientation (2008)

2008 släpptes boken Principles of direct and database marketing : a digital orientation skriven av Alan Tapp. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 536 sidor. Förlaget bakom boken är Financial Times/Prentice Hall.

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Referera till Principles of direct and database marketing : a digital orientation (Upplaga 4)

Harvard

Tapp, A. (2008). Principles of direct and database marketing : a digital orientation. 4:e uppl. Financial Times/Prentice Hall.

Oxford

Tapp, Alan, Principles of direct and database marketing : a digital orientation, 4 uppl. (Financial Times/Prentice Hall, 2008).

APA

Tapp, A. (2008). Principles of direct and database marketing : a digital orientation (4:e uppl.). Financial Times/Prentice Hall.

Vancouver

Tapp A. Principles of direct and database marketing : a digital orientation. 4:e uppl. Financial Times/Prentice Hall; 2008.

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