Principles of international marketing Upplaga 9
- Upplaga: 9e upplagan
- Utgiven: 2010
- ISBN: 9781439041376
- Sidor: 752 st
- Förlag: South-Western Cengage Learning
- Format: Häftad
- Språk: Engelska
Om boken
PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
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Mer om Principles of international marketing (2010)
2010 släpptes boken Principles of international marketing skriven av Michael R. Czinkota, Ilkka A. Ronkainen. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 752 sidor. Förlaget bakom boken är South-Western Cengage Learning.
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Referera till Principles of international marketing (Upplaga 9)
Harvard
Czinkota, M. R. & Ronkainen, I. A. (2010). Principles of international marketing. 9:e uppl. South-Western Cengage Learning.
Oxford
Czinkota, Michael R. & Ronkainen, Ilkka A., Principles of international marketing, 9 uppl. (South-Western Cengage Learning, 2010).
APA
Czinkota, M. R., & Ronkainen, I. A. (2010). Principles of international marketing (9:e uppl.). South-Western Cengage Learning.
Vancouver
Czinkota MR, Ronkainen IA. Principles of international marketing. 9:e uppl. South-Western Cengage Learning; 2010.
