Principles of marketing Upplaga 13
- Upplaga: 13e upplagan
- Utgiven: 2010
- ISBN: 9780136079415
- Sidor: 744 st
- Förlag: Prentice Hall
- Format: Inbunden
- Språk: Engelska
Om boken
For undergraduate Principles of Marketing courses
Todays marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
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Mer om Principles of marketing (2010)
2010 släpptes boken Principles of marketing skriven av Philip. Kotler, Gary Armstrong. Det är den 13e upplagan av kursboken. Den är skriven på engelska och består av 744 sidor. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.
Köp boken Principles of marketing på Studentapan och spara pengar.
Referera till Principles of marketing (Upplaga 13)
Harvard
Kotler, Philip. & Armstrong, G. (2010). Principles of marketing. 13:e uppl. Prentice Hall.
Oxford
Kotler, Philip. & Armstrong, Gary, Principles of marketing, 13 uppl. (Prentice Hall, 2010).
APA
Kotler, Philip., & Armstrong, G. (2010). Principles of marketing (13:e uppl.). Prentice Hall.
Vancouver
Kotler Philip, Armstrong G. Principles of marketing. 13:e uppl. Prentice Hall; 2010.
