Principles of Marketing, Global Edition; Philip Kotler; 2013
2 säljare

Principles of Marketing, Global Edition Upplaga 15

av Philip Kotler
Learn how to create value and gain loyal customers.

Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Learn how to create value and gain loyal customers.

Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Upplaga: 15e upplagan
Utgiven: 2013
ISBN: 9780273786993
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 720 st
Learn how to create value and gain loyal customers.

Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Learn how to create value and gain loyal customers.

Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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