Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing; Philip Kotler, Gary Armstrong; 1994
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Principles of MarketingPrentice-Hall International editionsThe Prentice-Hall series in marketing Upplaga 6

av Philip Kotler, Gary Armstrong
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Upplaga: 6e upplagan
Utgiven: 1994
ISBN: 9780130980397
Förlag: Prentice-Hall
Språk: Engelska
Sidor: 692 st
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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