Principles of retailing
- Utgiven: 2003
- ISBN: 9780750647038
- Sidor: 392 st
- Förlag: Butterworth-Heinemann
- Format: Häftad
- Språk: Engelska
Om boken
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
* Reflects the increasingly global nature of the field by taking an international/pan-European approach.
* Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.
* Supported by a full online teacher's Resource pack.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Principles of retailing (2003)
2003 släpptes boken Principles of retailing skriven av John Fernie, Christopher Moore, Suzanne Fernie. Den är skriven på engelska och består av 392 sidor. Förlaget bakom boken är Butterworth-Heinemann.
Köp boken Principles of retailing på Studentapan och spara pengar.
Referera till Principles of retailing
Harvard
Fernie, J., Moore, C. & Fernie, S. (2003). Principles of retailing. Butterworth-Heinemann.
Oxford
Fernie, John, Moore, Christopher & Fernie, Suzanne, Principles of retailing (Butterworth-Heinemann, 2003).
APA
Fernie, J., Moore, C., & Fernie, S. (2003). Principles of retailing. Butterworth-Heinemann.
Vancouver
Fernie J, Moore C, Fernie S. Principles of retailing. Butterworth-Heinemann; 2003.
