Public Relations: Strategies and Tactics, Global Edition Upplaga 11
- Upplaga: 11e upplagan
- Utgiven: 2014
- ISBN: 9781292056586
- Sidor: 624 st
- Förlag: Pearson Education
- Format: Häftad
- Språk: Engelska
Om boken
Clearly explains the basic concepts, strategies, and tactics of todays public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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Mer om Public Relations: Strategies and Tactics, Global Edition (2014)
I augusti 2014 släpptes boken Public Relations: Strategies and Tactics, Global Edition skriven av Dennis Wilcox, Glen Cameron, Bryan Reber. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 624 sidor. Förlaget bakom boken är Pearson Education.
Köp boken Public Relations: Strategies and Tactics, Global Edition på Studentapan och spara pengar.
Referera till Public Relations: Strategies and Tactics, Global Edition (Upplaga 11)
Harvard
Wilcox, D., Cameron, G. & Reber, B. (2014). Public Relations: Strategies and Tactics, Global Edition. 11:e uppl. Pearson Education.
Oxford
Wilcox, Dennis, Cameron, Glen & Reber, Bryan, Public Relations: Strategies and Tactics, Global Edition, 11 uppl. (Pearson Education, 2014).
APA
Wilcox, D., Cameron, G., & Reber, B. (2014). Public Relations: Strategies and Tactics, Global Edition (11:e uppl.). Pearson Education.
Vancouver
Wilcox D, Cameron G, Reber B. Public Relations: Strategies and Tactics, Global Edition. 11:e uppl. Pearson Education; 2014.
