Putting the public back in public relations : how social media is reinventing the aging business of PR Upplaga 1

There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice. Seth Godin, Author of Tribes I am thrilled that there is finally a book about the right way to approach PR in todays world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book. Tony Hsieh, CEO, Zappos.com Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention. Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in todays competitive marketplace. Trish Piontek, Director, Retail Marketing, Amerisource Bergen Corporation Breakthrough Web PR 2.0 Strategies and Tactics That Work Forget the pitch: Yesterdays PR techniques just dont work anymore. Thats the bad news. Heres the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the public back into public relationsand earn a new level of results that just wasnt possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. Youll learn new ways to build the relationships that matter, and reach a new generation of influencersleverage platforms ranging from Twitter to Facebooktruly embed yourself in the communities that are shaping the future. Along the way, youll learn how to stop being a publicist or mere communicator and become what your clients or company really need: a genuine enthusiast for whom and what you represent. Whats wrong with PRand how to fix it Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness Social Media PRa complete primer Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands Why its...