Research methods and data analysis for business decisions : a primer using SPSS; James E. Sallis; 2021
Begagnad
-49%
Research methods and data analysis for business decisions : a primer using SPSS; James E. Sallis; 2021
Begagnad
-49%

Research methods and data analysis for business decisions : a primer using SPSS

av James E. Sallis

  • Utgiven: 2021
  • ISBN: 9783030844233
  • Sidor: 258 st
  • Förlag: Springer
  • Format: Häftad
  • Språk: Engelska

Om boken

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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Mer om Research methods and data analysis for business decisions : a primer using SPSS (2021)

2021 släpptes boken Research methods and data analysis for business decisions : a primer using SPSS skriven av James E. Sallis. Den är skriven på engelska och består av 258 sidor. Förlaget bakom boken är Springer.

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Referera till Research methods and data analysis for business decisions : a primer using SPSS

Harvard

Sallis, J. E. (2021). Research methods and data analysis for business decisions : a primer using SPSS. Springer.

Oxford

Sallis, James E., Research methods and data analysis for business decisions : a primer using SPSS (Springer, 2021).

APA

Sallis, J. E. (2021). Research methods and data analysis for business decisions : a primer using SPSS. Springer.

Vancouver

Sallis JE. Research methods and data analysis for business decisions : a primer using SPSS. Springer; 2021.

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