Services marketing : integrating customer focus across the firm; Alan M. Wilson; 2016
Services marketing : integrating customer focus across the firm; Alan M. Wilson; 2016

Services marketing : integrating customer focus across the firmUpplaga 3

av Alan M. Wilson

5.0 (2)

  • Upplaga: 3e upplagan
  • Utgiven: 2016
  • ISBN: 9780077169312
  • Sidor: 600 st
  • Förlag: McGraw-Hill Education
  • Format: Häftad
  • Språk: Engelska

Om boken

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: ·      - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field ·        - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships ·        - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

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Mer om Services marketing : integrating customer focus across the firm (2016)

2016 släpptes boken Services marketing : integrating customer focus across the firm skriven av Alan M. Wilson. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 600 sidor. Förlaget bakom boken är McGraw-Hill Education som har sitt säte i New york.

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Harvard

Wilson, A. M. (2016). Services marketing : integrating customer focus across the firm. 3:e uppl. McGraw-Hill Education.

Oxford

Wilson, Alan M., Services marketing : integrating customer focus across the firm, 3 uppl. (McGraw-Hill Education, 2016).

APA

Wilson, A. M. (2016). Services marketing : integrating customer focus across the firm (3:e uppl.). McGraw-Hill Education.

Vancouver

Wilson AM. Services marketing : integrating customer focus across the firm. 3:e uppl. McGraw-Hill Education; 2016.

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