Services marketing : integrating customer focus across the firm; Valerie A. Zeithaml; 2018
Services marketing : integrating customer focus across the firm; Valerie A. Zeithaml; 2018

Services marketing : integrating customer focus across the firm Upplaga 17007

av Valerie A. Zeithaml

  • Upplaga: 17007e upplagan
  • Utgiven: 2018
  • ISBN: 9780078112102
  • Sidor: 544 st
  • Förlag: Mcgraw-hill Education
  • Format: Inbunden
  • Språk: Engelska

Om boken

Zeithaml's services marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Services marketing : integrating customer focus across the firm (2018)

2018 släpptes boken Services marketing : integrating customer focus across the firm skriven av Valerie A. Zeithaml. Det är den 17007e upplagan av kursboken. Den är skriven på engelska och består av 544 sidor. Förlaget bakom boken är Mcgraw-hill Education som har sitt säte i New york.

Köp boken Services marketing : integrating customer focus across the firm på Studentapan och spara pengar.

Tillhör kategorierna

ÖvrigtÖvrigt

Referera till Services marketing : integrating customer focus across the firm (Upplaga 17007)

Harvard

Zeithaml, V. A. (2018). Services marketing : integrating customer focus across the firm. 17007:e uppl. Mcgraw-hill Education.

Oxford

Zeithaml, Valerie A., Services marketing : integrating customer focus across the firm, 17007 uppl. (Mcgraw-hill Education, 2018).

APA

Zeithaml, V. A. (2018). Services marketing : integrating customer focus across the firm (17007:e uppl.). Mcgraw-hill Education.

Vancouver

Zeithaml VA. Services marketing : integrating customer focus across the firm. 17007:e uppl. Mcgraw-hill Education; 2018.

Köp boken