Services marketing : people, technology, strategy Upplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2004
- ISBN: 9780131268463
- Sidor: 672 st
- Förlag: Pearson Prentice Hall
- Format: Häftad
- Språk: Engelska
Om boken
For graduate-level/MBA courses in Services Marketing.Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.
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Mer om Services marketing : people, technology, strategy (2004)
2004 släpptes boken Services marketing : people, technology, strategy skriven av Christopher H Lovelock, Jochen Wirtz. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 672 sidor. Förlaget bakom boken är Pearson Prentice Hall.
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Referera till Services marketing : people, technology, strategy (Upplaga 5)
Harvard
Lovelock, C. H. & Wirtz, J. (2004). Services marketing : people, technology, strategy. 5:e uppl. Pearson Prentice Hall.
Oxford
Lovelock, Christopher H & Wirtz, Jochen, Services marketing : people, technology, strategy, 5 uppl. (Pearson Prentice Hall, 2004).
APA
Lovelock, C. H., & Wirtz, J. (2004). Services marketing : people, technology, strategy (5:e uppl.). Pearson Prentice Hall.
Vancouver
Lovelock CH, Wirtz J. Services marketing : people, technology, strategy. 5:e uppl. Pearson Prentice Hall; 2004.
