Social media campaigns : strategies for public relations and marketing; Carolyn Mae Kim; 2016
Begagnad
Social media campaigns : strategies for public relations and marketing; Carolyn Mae Kim; 2016
Begagnad

Social media campaigns : strategies for public relations and marketingUpplaga 1

av Carolyn Mae Kim

  • Upplaga: 1a upplagan
  • Utgiven: 2016
  • ISBN: 9781138948600
  • Sidor: 182 st
  • Förlag: Routledge
  • Format: Häftad
  • Språk: Engelska

Om boken

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

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Mer om Social media campaigns : strategies for public relations and marketing (2016)

2016 släpptes boken Social media campaigns : strategies for public relations and marketing skriven av Carolyn Mae Kim. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 182 sidor. Förlaget bakom boken är Routledge.

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Tillhör kategorierna

Referera till Social media campaigns : strategies for public relations and marketing (Upplaga 1)

Harvard

Kim, C. M. (2016). Social media campaigns : strategies for public relations and marketing. 1:a uppl. Routledge.

Oxford

Kim, Carolyn Mae, Social media campaigns : strategies for public relations and marketing, 1 uppl. (Routledge, 2016).

APA

Kim, C. M. (2016). Social media campaigns : strategies for public relations and marketing (1:a uppl.). Routledge.

Vancouver

Kim CM. Social media campaigns : strategies for public relations and marketing. 1:a uppl. Routledge; 2016.