Social psychology Upplaga 10

This introductory level text provides the most balanced coverage of basic topics, research and theories of any social psychology text in the market. Written from the perspective that theories and principles of social psychology are based on accumulated knowledge, it draws examples from everyday life and shows how social psychology principles are relevant to our personal experiences and to current social issues.*Emphasis on social cognition, the self, personal relationships and evolutionary psychology - Reflects current research and up-to-date theories in social psychology*The latest research findings on - Unconscious processing, mental stimulation, meta-analysis of sex differences, agression, media and politics*Increased coverage of - Motives that drive self-perception and self-regulation, cognitive approaches to prejudice and stereotyping*Includes the newest multicultural and global research throughout the text*Five part organization - Progresses from the individual processes to dyads and groups