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Strategic market management Upplaga 6
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
Upplaga: 6e upplagan
Utgiven: 2001
ISBN: 9780471415725
Förlag: Wiley
Språk: Engelska
Sidor: 352 st
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
169 kr
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