Strategies for implementing integrated marketing communications; Larry Percy, American marketing association; 1997
Strategies for implementing integrated marketing communications; Larry Percy, American marketing association; 1997

Strategies for implementing integrated marketing communications

av Larry Percy, American marketing association

  • Utgiven: 1997
  • ISBN: 9780844235837
  • Sidor: 241 st
  • Förlag: NTC Business Books
  • Format: Bok
  • Språk: Engelska

Om boken

Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.

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Mer om Strategies for implementing integrated marketing communications (1997)

1997 släpptes boken Strategies for implementing integrated marketing communications skriven av Larry Percy, American marketing association. Den är skriven på engelska och består av 241 sidor. Förlaget bakom boken är NTC Business Books.

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Referera till Strategies for implementing integrated marketing communications

Harvard

Percy, L. & association, A. marketing (1997). Strategies for implementing integrated marketing communications. NTC Business Books.

Oxford

Percy, Larry & association, American marketing, Strategies for implementing integrated marketing communications (NTC Business Books, 1997).

APA

Percy, L., & association, A. marketing. (1997). Strategies for implementing integrated marketing communications. NTC Business Books.

Vancouver

Percy L, association A marketing. Strategies for implementing integrated marketing communications. NTC Business Books; 1997.

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