Strategies for implementing integrated marketing communications; Larry Percy; 1997
Begagnad
Strategies for implementing integrated marketing communications; Larry Percy; 1997
Begagnad

Strategies for implementing integrated marketing communications

av Larry Percy

  • Utgiven: 1997
  • ISBN: 9780844235837
  • Sidor: 241 st
  • Förlag: American marketing association
  • Format: Bok
  • Språk: Engelska

Om boken

Here's the book that outlines approaches for developing the most effective IMC strategies and tailoring the tactics needed for effective implementation. It includes case studies and plenty of examples with practical guidance.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Strategies for implementing integrated marketing communications (1997)

1997 släpptes boken Strategies for implementing integrated marketing communications skriven av Larry Percy. Den är skriven på engelska och består av 241 sidor. Förlaget bakom boken är American marketing association.

Köp boken Strategies for implementing integrated marketing communications på Studentapan och spara pengar.

Referera till Strategies for implementing integrated marketing communications

Harvard

Percy, L. (1997). Strategies for implementing integrated marketing communications. American marketing association.

Oxford

Percy, Larry, Strategies for implementing integrated marketing communications (American marketing association, 1997).

APA

Percy, L. (1997). Strategies for implementing integrated marketing communications. American marketing association.

Vancouver

Percy L. Strategies for implementing integrated marketing communications. American marketing association; 1997.

Köp boken