The advertising effect : how to change behaviour
- Utgiven: 2014
- ISBN: 9780195593921
- Sidor: 240 st
- Förlag: Oxford University Press
- Format: Häftad
- Språk: Engelska
Om boken
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
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Mer om The advertising effect : how to change behaviour (2014)
2014 släpptes boken The advertising effect : how to change behaviour skriven av Adam Ferrier, Jennifer Fleming. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är Oxford University Press.
Köp boken The advertising effect : how to change behaviour på Studentapan och spara pengar.
Referera till The advertising effect : how to change behaviour
Harvard
Ferrier, A. & Fleming, J. (2014). The advertising effect : how to change behaviour. Oxford University Press.
Oxford
Ferrier, Adam & Fleming, Jennifer, The advertising effect : how to change behaviour (Oxford University Press, 2014).
APA
Ferrier, A., & Fleming, J. (2014). The advertising effect : how to change behaviour. Oxford University Press.
Vancouver
Ferrier A, Fleming J. The advertising effect : how to change behaviour. Oxford University Press; 2014.
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