Helt ny
Helt ny
The advertising effect : how to change behaviour
- Utgiven: 2014
- ISBN: 9780195593921
- Sidor: 240 st
- Förlag: South Melbourne, Vic. Oxford University Press
- Format: Häftad
- Språk: Engelska
Om boken
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om The advertising effect : how to change behaviour (2014)
2014 släpptes boken The advertising effect : how to change behaviour skriven av Adam Ferrier. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är South Melbourne, Vic. Oxford University Press.
Köp boken The advertising effect : how to change behaviour på Studentapan och spara pengar.
Referera till The advertising effect : how to change behaviour
Harvard
Ferrier, A. (2014). The advertising effect : how to change behaviour. South Melbourne, Vic. Oxford University Press.
Oxford
Ferrier, Adam, The advertising effect : how to change behaviour (South Melbourne, Vic. Oxford University Press, 2014).
APA
Ferrier, A. (2014). The advertising effect : how to change behaviour. South Melbourne, Vic. Oxford University Press.
Vancouver
Ferrier A. The advertising effect : how to change behaviour. South Melbourne, Vic. Oxford University Press; 2014.
