The cultural dimension of international business; Gary P. Ferraro; 2010
The cultural dimension of international business; Gary P. Ferraro; 2010

The cultural dimension of international businessUpplaga 6

av Gary P. Ferraro

  • Upplaga: 6e upplagan
  • Utgiven: 2010
  • ISBN: 9780205747337
  • Sidor: 240 st
  • Förlag: Pearson
  • Format: Häftad
  • Språk: Engelska

Om boken

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

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Mer om The cultural dimension of international business (2010)

2010 släpptes boken The cultural dimension of international business skriven av Gary P. Ferraro. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är Pearson som har sitt säte i London.

Köp boken The cultural dimension of international business på Studentapan och spara pengar.

Tillhör kategorierna

Referera till The cultural dimension of international business (Upplaga 6)

Harvard

Ferraro, G. P. (2010). The cultural dimension of international business. 6:e uppl. Pearson.

Oxford

Ferraro, Gary P., The cultural dimension of international business, 6 uppl. (Pearson, 2010).

APA

Ferraro, G. P. (2010). The cultural dimension of international business (6:e uppl.). Pearson.

Vancouver

Ferraro GP. The cultural dimension of international business. 6:e uppl. Pearson; 2010.