The fortune at the bottom of the pyramidUpplaga 1

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone. Part I: The Fortune at the Bottom of the Pyramid  1 Chapter 1: The Market at the Bottom of the Pyramid  3 Chapter 2: Products and Services for the BOP  23 Chapter 3: BOP: A Global Opportunity?  47 Chapter 4: The Ecosystem for Wealth Creation  63 Chapter 5: Reducing Corruption: Transaction Governance Capacity  77 Chapter 6: Development as Social Transformation  99 Part II: Business Success Stories from the Bottom of the Pyramid  113 Financing the Poor  115 Aravind Eye CareThe Most Precious Gift  131 Energy for Everyone  137 Agricultural Advances for the PoorThe EID Parry Story  149 Retail for the Poor  159 Information Technology to the Poor  169 The Jaipur Foot Story  187 Health Alerts for All  191 Transparent Government  201 The Annapurna Salt Story  213 Homes for the PoorThe CEMEX Story  221 From Hand to MouthThe HHL Soap Story  235