The marketing book Upplaga 3
- Upplaga: 3e upplagan
- Utgiven: 1994
- ISBN: 9780750620222
- Sidor: 440 st
- Förlag: Butterworth-Heinemann publ. on behalf of the Chartered Institute of Marketing
- Format: Häftad
- Språk: Engelska
Om boken
This third edition has been extensively revised, updated and extended. In addition to the original chapters, a number of completely new chapters have been added. The book is divided into four sections. Part 1 gives particular attention to the contribution of marketing to corporate success and the factors which distinguish marketing oriented companies and underpin their above average performance. Part 2 reviews the conceptual underpinnings of corporate practice - economic, behavioural, sociological psychological - and the techniques available to translate concepts into practice. Part 3 opens with an evaluation of the concept of the marketing mix and its main constituent elements, addressing the problems inherent in uniting these into unique and distinctive combinations. Finally, part 4 evaluates the application of marketing in a variety of contexts and situations and concludes with a considered review of the current and future potential for marketing theory and practice.
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Mer om The marketing book (1994)
1994 släpptes boken The marketing book skriven av Michael John Baker, Chartered Institute of Marketing. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 440 sidor. Förlaget bakom boken är Butterworth-Heinemann publ. on behalf of the Chartered Institute of Marketing.
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Referera till The marketing book (Upplaga 3)
Harvard
Baker, M. J. & Marketing, C. I. of (1994). The marketing book. 3:e uppl. Butterworth-Heinemann publ. on behalf of the Chartered Institute of Marketing.
Oxford
Baker, Michael John & Marketing, Chartered Institute of, The marketing book, 3 uppl. (Butterworth-Heinemann publ. on behalf of the Chartered Institute of Marketing, 1994).
APA
Baker, M. J., & Marketing, C. I. of. (1994). The marketing book (3:e uppl.). Butterworth-Heinemann publ. on behalf of the Chartered Institute of Marketing.
Vancouver
Baker MJ, Marketing CI of. The marketing book. 3:e uppl. Butterworth-Heinemann publ. on behalf of the Chartered Institute of Marketing; 1994.
