The truth about what customers want Upplaga 1

Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happyand loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers Michael Solomons The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating todays technology-driven world. Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker Introduction ix Truth 1 Your customers want a relationship, not a one-night stand 1 Truth 2 Design it, and they will come 5 Truth 3 Sensory marketingsmells like profits 9 Truth 4 Pardon me, is that a breast in your Coke? 13 Truth 5 One mans goose 17 Truth 6 Throw em a bone, and theyll no longer roam 21 Truth 7 Stay in their mindsif you can 25 Truth 8 These are the good old days 29 Truth 9 Why ask why? Understand consumers motives to meet their needs 33 Truth 10 He who dies with the most toys wins 37 Truth 11 Your customers are looking for greener pastures 41 Truth 12 Because Im worth it 45 Truth 13 Love me, love my avatar 49 Truth 14 You really are what you wear 53 Truth 15 Real men dont eat quiche (but they do moisturize) 57 Truth 16 Girls just want to have fun 61 Truth 17 Queer eye for the spending guy 65 Truth 18 Yesterdays chubby is todays voluptuous 69 Truth 19 Men want to sleep with their cars 73 Truth 20 Your PC is trying to kill you 77 Truth 21 Birds of a feather buy together 81 Truth 22 Sell wine spritzers to squash players 85 Truth 23 They think your product sucksbut thats not a bad thing 89 Truth 24 When to sell the steak, when to sell the sizzle 93 Truth 25 People are dumber than robots (lazier, too) 97 Truth 26 Your customers have your brand on the brain 101 Truth 27 Let their mouseclicks do the walking 105 Truth 28 Nothing shouts quality like leather from Poland 111 Truth 29 Consider investing in a drive-thru mortuary 115 Truth 30 Go to the Gemba 119 Truth 31 Your customers want to be like Mike (or someone like him) 123 Truth 32 Go tribal 127 Truth 33 People like to do their own thingso long as its everyone elses thing too 131 Truth 34 Catch a buzz 135 Truth 35 Go with the flowget shopmobbed today 139 Truth 36 Find the market maven, and the rest is gravy 143 Truth ...