Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
- Utgiven: 2012
- ISBN: 9789172588721
- Sidor: 459 st
- Förlag: Stockholm School of Economics
- Språk: Engelska
Om boken
Diss. Stockholm : Handelshögskolan i Stockholm, 2012 Sammanfattning jämte 5 uppsatser NB: Spikblad saknas
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Mer om Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness (2012)
2012 släpptes boken Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness skriven av Erik Modig. Den är skriven på engelska och består av 459 sidor. Förlaget bakom boken är Stockholm School of Economics.
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Harvard
Modig, E. (2012). Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness. Stockholm School of Economics.
Oxford
Modig, Erik, Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness (Stockholm School of Economics, 2012).
APA
Modig, E. (2012). Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness. Stockholm School of Economics.
Vancouver
Modig E. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness. Stockholm School of Economics; 2012.
