Visual merchandising : window and in-store displays for retail; Tony Morgan; 2008
Begagnad
Visual merchandising : window and in-store displays for retail; Tony Morgan; 2008
Begagnad

Visual merchandising : window and in-store displays for retail

av Tony Morgan

  • Utgiven: 2008
  • ISBN: 9781856695398
  • Sidor: 208 st
  • Förlag: Laurence King
  • Format: Häftad
  • Språk: Engelska

Om boken

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.

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Mer om Visual merchandising : window and in-store displays for retail (2008)

2008 släpptes boken Visual merchandising : window and in-store displays for retail skriven av Tony Morgan. Den är skriven på engelska och består av 208 sidor. Förlaget bakom boken är Laurence King.

Köp boken Visual merchandising : window and in-store displays for retail på Studentapan och spara pengar.

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Referera till Visual merchandising : window and in-store displays for retail

Harvard

Morgan, T. (2008). Visual merchandising : window and in-store displays for retail. Laurence King.

Oxford

Morgan, Tony, Visual merchandising : window and in-store displays for retail (Laurence King, 2008).

APA

Morgan, T. (2008). Visual merchandising : window and in-store displays for retail. Laurence King.

Vancouver

Morgan T. Visual merchandising : window and in-store displays for retail. Laurence King; 2008.

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