Wiley International Encyclopedia of Marketing; Jagdish Sheth, Naresh Malhotra; 2010
Wiley International Encyclopedia of Marketing; Jagdish Sheth, Naresh Malhotra; 2010

Wiley International Encyclopedia of MarketingUpplaga 1

av Jagdish Sheth, Naresh Malhotra

  • Upplaga: 1a upplagan
  • Utgiven: 2010
  • ISBN: 9781405161787
  • Sidor: 1744 st
  • Förlag: John Wiley & Sons
  • Format: Häftad
  • Språk: Engelska

Om boken

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

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Mer om Wiley International Encyclopedia of Marketing (2010)

I december 2010 släpptes boken Wiley International Encyclopedia of Marketing skriven av Jagdish Sheth, Naresh Malhotra. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 1744 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till Wiley International Encyclopedia of Marketing (Upplaga 1)

Harvard

Sheth, J. & Malhotra, N. (2010). Wiley International Encyclopedia of Marketing. 1:a uppl. John Wiley & Sons.

Oxford

Sheth, Jagdish & Malhotra, Naresh, Wiley International Encyclopedia of Marketing, 1 uppl. (John Wiley & Sons, 2010).

APA

Sheth, J., & Malhotra, N. (2010). Wiley International Encyclopedia of Marketing (1:a uppl.). John Wiley & Sons.

Vancouver

Sheth J, Malhotra N. Wiley International Encyclopedia of Marketing. 1:a uppl. John Wiley & Sons; 2010.

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