Breakout strategies for emerging markets : business and marketing tactics for achieving growth
av Jagdish N. Sheth, Mona. Sinha, Reshma Shah (2016)
Marketing theory : evolution and evaluation of schools of marketing thought
av Jagdish N. Sheth (2025)
Wiley International Encyclopedia of Marketing
av Jagdish Sheth, Naresh Malhotra (2010)