Customer behavior : a managerial perspectiveUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2004
- ISBN: 9780030343360
- Sidor: 544 st
- Förlag: South-Western
- Format: Inbunden
- Språk: Engelska
Om boken
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
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Mer om Customer behavior : a managerial perspective (2004)
2004 släpptes boken Customer behavior : a managerial perspective skriven av Jagdish N. Sheth. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 544 sidor. Förlaget bakom boken är South-Western.
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Referera till Customer behavior : a managerial perspective (Upplaga 2)
Harvard
Sheth, J. N. (2004). Customer behavior : a managerial perspective. 2:a uppl. South-Western.
Oxford
Sheth, Jagdish N., Customer behavior : a managerial perspective, 2 uppl. (South-Western, 2004).
APA
Sheth, J. N. (2004). Customer behavior : a managerial perspective (2:a uppl.). South-Western.
Vancouver
Sheth JN. Customer behavior : a managerial perspective. 2:a uppl. South-Western; 2004.
