Principles of Marketing European Edition
av Philip Kotler, Gary Armstrong, Lloyd C. Harris m.fl. (2015)
Principles of Marketing: European Edition
av Gary Armstrong, Philip Kotler, Nigel Piercy m.fl. (2016)
Marketing Strategy and Competitive Positioning
av Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud (2008)
Scenarios in Marketing: From Vision to Decision
av Gill Ringland, Laurie Young, Paul Fifield m.fl. (2006)
Market-led strategic change : transforming the process of going to market
av Nigel Piercy (2000)