Marketing Strategy and Competitive Positioning
av Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud (2008)
Principles of Marketing European Edition
av Philip Kotler, Gary Armstrong, Lloyd C. Harris m.fl. (2015)
Principles of Marketing: European Edition
av Gary Armstrong, Philip Kotler, Nigel Piercy m.fl. (2016)
Scenarios in Marketing: From Vision to Decision
av Gill Ringland, Laurie Young, Paul Fifield m.fl. (2006)
Market-led strategic change : transforming the process of going to market
av Nigel Piercy (2000)