Global Marketing; Warren J. Keegan, Mark Green; 2003

Global Marketing Upplaga 3

av Warren J. Keegan, Mark Green
For undergraduate courses in International Marketing. Also appropriate at the MBA level if used with supplemental casebook. The third edition, like its predecessors, offers a concise, authoritative introduction to the field.
For undergraduate courses in International Marketing. Also appropriate at the MBA level if used with supplemental casebook. The third edition, like its predecessors, offers a concise, authoritative introduction to the field.
Upplaga: 3e upplagan
Utgiven: 2003
ISBN: 9780131224537
Förlag: PEARSON EDUCATION LIMITED
Format: Häftad
Språk: Engelska
Sidor: 666 st
For undergraduate courses in International Marketing. Also appropriate at the MBA level if used with supplemental casebook. The third edition, like its predecessors, offers a concise, authoritative introduction to the field.
For undergraduate courses in International Marketing. Also appropriate at the MBA level if used with supplemental casebook. The third edition, like its predecessors, offers a concise, authoritative introduction to the field.
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