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A technique for producing ideas
- Utgiven: 2003
- ISBN: 9780071410946
- Sidor: 64 st
- Förlag: McGraw-Hill
- Format: Häftad
- Språk: Engelska
Om boken
A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
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Mer om A technique for producing ideas (2003)
2003 släpptes boken A technique for producing ideas skriven av James Webb Young. Den är skriven på engelska och består av 64 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till A technique for producing ideas
Harvard
Young, J. W. (2003). A technique for producing ideas. McGraw-Hill.
Oxford
Young, James Webb, A technique for producing ideas (McGraw-Hill, 2003).
APA
Young, J. W. (2003). A technique for producing ideas. McGraw-Hill.
Vancouver
Young JW. A technique for producing ideas. McGraw-Hill; 2003.
