Anatomy of a Trend
- ISBN: 9780071700771
- Sidor: 272 st
- Förlag: McGraw-Hill Companies
Om boken
The trend bone's connected to the backbone... of your market How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. "Anatomy of a Trend" draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
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Mer om Anatomy of a Trend
Anatomy of a Trend skriven av Henrik Vejlgaard. Den och består av 272 sidor. Förlaget bakom boken är McGraw-Hill Companies som har sitt säte i New york.
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Referera till Anatomy of a Trend
Harvard
Vejlgaard, H. Anatomy of a Trend. McGraw-Hill Companies.
Oxford
Vejlgaard, Henrik, Anatomy of a Trend (McGraw-Hill Companies, u.å.).
APA
Vejlgaard, H. (u.å.). Anatomy of a Trend. McGraw-Hill Companies.
Vancouver
Vejlgaard H. Anatomy of a Trend. McGraw-Hill Companies;
