Brand management : co-creating meaningful brandsUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2021
- ISBN: 9781529720129
- Sidor: 432 st
- Förlag: SAGE
- Format: Häftad
- Språk: Engelska
Om boken
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.
Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland's rebrand as The Netherlands.
Online resources for instructors and students: study.sagepub.com/beverland2e
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Mer om Brand management : co-creating meaningful brands (2021)
2021 släpptes boken Brand management : co-creating meaningful brands skriven av Michael Beverland. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 432 sidor. Förlaget bakom boken är SAGE.
Köp boken Brand management : co-creating meaningful brands på Studentapan och spara pengar.
Referera till Brand management : co-creating meaningful brands (Upplaga 2)
Harvard
Beverland, M. (2021). Brand management : co-creating meaningful brands. 2:a uppl. SAGE.
Oxford
Beverland, Michael, Brand management : co-creating meaningful brands, 2 uppl. (SAGE, 2021).
APA
Beverland, M. (2021). Brand management : co-creating meaningful brands (2:a uppl.). SAGE.
Vancouver
Beverland M. Brand management : co-creating meaningful brands. 2:a uppl. SAGE; 2021.
