Brand management : research, theory and practiceUpplaga 2
- Upplaga: 2a upplagan
- Utgiven: 2016
- ISBN: 9781138804692
- Sidor: 296 st
- Förlag: Routledge
- Format: Häftad
- Språk: Engelska
Om boken
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive.
BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?'
This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Brand management : research, theory and practice (2016)
2016 släpptes boken Brand management : research, theory and practice skriven av Tilde. Heding. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 296 sidor. Förlaget bakom boken är Routledge.
Köp boken Brand management : research, theory and practice på Studentapan och spara pengar.
Referera till Brand management : research, theory and practice (Upplaga 2)
Harvard
Heding, Tilde. (2016). Brand management : research, theory and practice. 2:a uppl. Routledge.
Oxford
Heding, Tilde., Brand management : research, theory and practice, 2 uppl. (Routledge, 2016).
APA
Heding, Tilde. (2016). Brand management : research, theory and practice (2:a uppl.). Routledge.
Vancouver
Heding Tilde. Brand management : research, theory and practice. 2:a uppl. Routledge; 2016.
