Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
- Utgiven: 2004
- ISBN: 9780743249386
- Sidor: 368 st
- Förlag: Free Press
- Format: Häftad
- Språk: Engelska
Om boken
The vice-chairman of Prophet Brand Strategy and author of Brand Leadership demonstrates how companies can manage their brands to develop more successful portfolios, discussing the necessary steps for creating a well-articulated brand structure, energizing brands, leveraging brand assets, and more. 35,000 first printing.
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Mer om Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity (2004)
2004 släpptes boken Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity skriven av David A. Aaker. Den är skriven på engelska och består av 368 sidor. Förlaget bakom boken är Free Press.
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Referera till Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Harvard
Aaker, D. A. (2004). Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity. Free Press.
Oxford
Aaker, David A., Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity (Free Press, 2004).
APA
Aaker, D. A. (2004). Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity. Free Press.
Vancouver
Aaker DA. Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity. Free Press; 2004.
