Brand relations management : bridging the gap between brand promise and brand delivery; Tony Apéria; 2004
Brand relations management : bridging the gap between brand promise and brand delivery; Tony Apéria; 2004

Brand relations management : bridging the gap between brand promise and brand deliveryUpplaga 1

av Tony Apéria

  • Upplaga: 1a upplagan
  • Utgiven: 2004
  • ISBN: 9788763001212
  • Sidor: 373 st
  • Förlag: Liber ; Copenhagen
  • Format: Häftad
  • Språk: Engelska

Om boken

Brand Relations Management is a book for all those interested in strategy and marketing. The Brand Relations Management model consists of eight phases: Vision, Culture, Identify, Define, Architecture, Engage, Capitalize and Measure. Its main focus is to align managers, employees and important stakeholders. The primary intention is to show that both brand promise and brand delivery are necessary in order to build a sustainable brand. The book's greatest strength is that it gathers and presents all the relevant theories of brand building. It is therefore an excellent source for those wanting to educate themselves in the area.

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Mer om Brand relations management : bridging the gap between brand promise and brand delivery (2004)

2004 släpptes boken Brand relations management : bridging the gap between brand promise and brand delivery skriven av Tony Apéria. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 373 sidor. Förlaget bakom boken är Liber , Copenhagen.

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Referera till Brand relations management : bridging the gap between brand promise and brand delivery (Upplaga 1)

Harvard

Apéria, T. (2004). Brand relations management : bridging the gap between brand promise and brand delivery. 1:a uppl. Liber ; Copenhagen.

Oxford

Apéria, Tony, Brand relations management : bridging the gap between brand promise and brand delivery, 1 uppl. (Liber ; Copenhagen, 2004).

APA

Apéria, T. (2004). Brand relations management : bridging the gap between brand promise and brand delivery (1:a uppl.). Liber ; Copenhagen.

Vancouver

Apéria T. Brand relations management : bridging the gap between brand promise and brand delivery. 1:a uppl. Liber ; Copenhagen; 2004.

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