Begagnad
Begagnad
Business marketing : connecting strategy, relationships, and learningUpplaga 4
- Upplaga: 4e upplagan
- Utgiven: 2009
- ISBN: 9780071263436
- Sidor: 736 st
- Förlag: McGraw-Hill Irwin
- Format: Häftad
- Språk: Engelska
Om boken
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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Mer om Business marketing : connecting strategy, relationships, and learning (2009)
2009 släpptes boken Business marketing : connecting strategy, relationships, and learning skriven av F. Robert Dwyer. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 736 sidor. Förlaget bakom boken är McGraw-Hill Irwin.
Köp boken Business marketing : connecting strategy, relationships, and learning på Studentapan och spara pengar.
Referera till Business marketing : connecting strategy, relationships, and learning (Upplaga 4)
Harvard
Dwyer, F. R. (2009). Business marketing : connecting strategy, relationships, and learning. 4:e uppl. McGraw-Hill Irwin.
Oxford
Dwyer, F. Robert, Business marketing : connecting strategy, relationships, and learning, 4 uppl. (McGraw-Hill Irwin, 2009).
APA
Dwyer, F. R. (2009). Business marketing : connecting strategy, relationships, and learning (4:e uppl.). McGraw-Hill Irwin.
Vancouver
Dwyer FR. Business marketing : connecting strategy, relationships, and learning. 4:e uppl. McGraw-Hill Irwin; 2009.
