Business marketing : connecting strategy, relationships, and learning; F. Robert Dwyer, John F. Tanner; 2009
Business marketing : connecting strategy, relationships, and learning; F. Robert Dwyer, John F. Tanner; 2009

Business marketing : connecting strategy, relationships, and learning Upplaga 4

av F. Robert Dwyer, John F. Tanner

  • Upplaga: 4e upplagan
  • Utgiven: 2009
  • ISBN: 9780071263436
  • Sidor: 736 st
  • Förlag: McGraw-Hill Irwin
  • Format: Häftad
  • Språk: Engelska

Om boken

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Mer om Business marketing : connecting strategy, relationships, and learning (2009)

2009 släpptes boken Business marketing : connecting strategy, relationships, and learning skriven av F. Robert Dwyer, John F. Tanner. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 736 sidor. Förlaget bakom boken är McGraw-Hill Irwin.

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Harvard

Dwyer, F. R. & Tanner, J. F. (2009). Business marketing : connecting strategy, relationships, and learning. 4:e uppl. McGraw-Hill Irwin.

Oxford

Dwyer, F. Robert & Tanner, John F., Business marketing : connecting strategy, relationships, and learning, 4 uppl. (McGraw-Hill Irwin, 2009).

APA

Dwyer, F. R., & Tanner, J. F. (2009). Business marketing : connecting strategy, relationships, and learning (4:e uppl.). McGraw-Hill Irwin.

Vancouver

Dwyer FR, Tanner JF. Business marketing : connecting strategy, relationships, and learning. 4:e uppl. McGraw-Hill Irwin; 2009.

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