Business marketing management : B2B
- Utgiven: 2016
- ISBN: 9781337296540
- Sidor: 50 st
- Förlag: Cengage Learning
- Språk: Engelska
Om boken
Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the...
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Mer om Business marketing management : B2B (2016)
2016 släpptes boken Business marketing management : B2B skriven av Michael D. Hutt, Thomas W. Speh. Den är skriven på engelska och består av 50 sidor. Förlaget bakom boken är Cengage Learning som har sitt säte i Boston.
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Harvard
Hutt, M. D. & Speh, T. W. (2016). Business marketing management : B2B. Cengage Learning.
Oxford
Hutt, Michael D. & Speh, Thomas W., Business marketing management : B2B (Cengage Learning, 2016).
APA
Hutt, M. D., & Speh, T. W. (2016). Business marketing management : B2B. Cengage Learning.
Vancouver
Hutt MD, Speh TW. Business marketing management : B2B. Cengage Learning; 2016.
