Business research : a practical guide for undergraduate & postgraduate students Upplaga 3

This book serves as an essential guide for students embarking on serious research projects. Extremely practical and comprehensive, "Business Research" provides students with the tools they need to succeed.It blends theory and practice by applying potentially abstract theories to real-life business scenarios. A balanced coverage of quantitative and qualitative research methods means that, unlike most textbooks (which focus on quantitative, statistical data) "Business Research" prepares the reader for conducting interviews and focus groups: skills that are vital for business students. Enhanced pedagogy reinforces the practical aspects of the book and encourages students to interact with the material. A companion website provides lecturers with resources to help teach using the book, and students will be able to test their understanding using multiple choice questions."Business Research" is a practical guide for students undertaking a research project for the first time, whether at undergraduate or postgraduate level. Practical in orientation, the book provides students with the tools they need to successfully undertake their research, as well as providing thorough coverage of conceptual issues.