Competing in a Service Economy: How to Create a Competitive Advantage Throu; Michael D. Johnson; 2003
Competing in a Service Economy: How to Create a Competitive Advantage Throu; Michael D. Johnson; 2003

Competing in a Service Economy: How to Create a Competitive Advantage Throu Upplaga 1

av Michael D. Johnson

  • Upplaga: 1a upplagan
  • Utgiven: 2003
  • ISBN: 9780787961565
  • Sidor: 208 st
  • Förlag: John Wiley & Sons
  • Format: Inbunden
  • Språk: Engelska

Om boken

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations. (Bookdata)

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Mer om Competing in a Service Economy: How to Create a Competitive Advantage Throu (2003)

I juni 2003 släpptes boken Competing in a Service Economy: How to Create a Competitive Advantage Throu skriven av Michael D. Johnson. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 208 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till Competing in a Service Economy: How to Create a Competitive Advantage Throu (Upplaga 1)

Harvard

Johnson, M. D. (2003). Competing in a Service Economy: How to Create a Competitive Advantage Throu. 1:a uppl. John Wiley & Sons.

Oxford

Johnson, Michael D., Competing in a Service Economy: How to Create a Competitive Advantage Throu, 1 uppl. (John Wiley & Sons, 2003).

APA

Johnson, M. D. (2003). Competing in a Service Economy: How to Create a Competitive Advantage Throu (1:a uppl.). John Wiley & Sons.

Vancouver

Johnson MD. Competing in a Service Economy: How to Create a Competitive Advantage Throu. 1:a uppl. John Wiley & Sons; 2003.

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