Competitive Advantage: Creating and Sustaining Superior Performance
- Utgiven: 1985
- ISBN: 9780029250907
- Sidor: 557 st
- Förlag: Free Press
- Språk: Engelska
Om boken
Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
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Mer om Competitive Advantage: Creating and Sustaining Superior Performance (1985)
1985 släpptes boken Competitive Advantage: Creating and Sustaining Superior Performance skriven av Michael E. Porter. Den är skriven på engelska och består av 557 sidor. Förlaget bakom boken är Free Press.
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Referera till Competitive Advantage: Creating and Sustaining Superior Performance
Harvard
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
Oxford
Porter, Michael E., Competitive Advantage: Creating and Sustaining Superior Performance (Free Press, 1985).
APA
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
Vancouver
Porter ME. Competitive Advantage: Creating and Sustaining Superior Performance. Free Press; 1985.
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