Begagnad
Begagnad
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
- Utgiven: 1994
- ISBN: 9780333613511
- Sidor: 384 st
- Förlag: Macmillan
- Format: Häftad
- Språk: Engelska
Om boken
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
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Mer om Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage (1994)
1994 släpptes boken Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage skriven av Linden Brown. Den är skriven på engelska och består av 384 sidor. Förlaget bakom boken är Macmillan.
Köp boken Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage på Studentapan och spara pengar.
Referera till Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Harvard
Brown, L. (1994). Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage. Macmillan.
Oxford
Brown, Linden, Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage (Macmillan, 1994).
APA
Brown, L. (1994). Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage. Macmillan.
Vancouver
Brown L. Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage. Macmillan; 1994.
