Consumer behavior and marketing strategy J. Paul Peter, Jerry C. OlsonUpplaga 7
- Upplaga: 7e upplagan
- Utgiven: 2005
- ISBN: 9780071111775
- Sidor: 578 st
- Förlag: McGraw-Hill
- Format: Bok
- Språk: Engelska
Om boken
consumer behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.
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Mer om Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson (2005)
2005 släpptes boken Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson skriven av J. Paul Peter. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 578 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.
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Referera till Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson (Upplaga 7)
Harvard
Peter, J. P. (2005). Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. 7:e uppl. McGraw-Hill.
Oxford
Peter, J. Paul, Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson, 7 uppl. (McGraw-Hill, 2005).
APA
Peter, J. P. (2005). Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson (7:e uppl.). McGraw-Hill.
Vancouver
Peter JP. Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. 7:e uppl. McGraw-Hill; 2005.
