Consumer Behavior: Building Marketing Strategy; David Mothersbaugh; 2015
Begagnad
Consumer Behavior: Building Marketing Strategy; David Mothersbaugh; 2015
Begagnad

Consumer Behavior: Building Marketing StrategyUpplaga 13

av David Mothersbaugh

  • Upplaga: 13e upplagan
  • Utgiven: 2015
  • ISBN: 9781259232541
  • Sidor: 816 st
  • Förlag: McGraw-Hill Education
  • Format: Inbunden
  • Språk: Engelska

Om boken

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.

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Mer om Consumer Behavior: Building Marketing Strategy (2015)

I oktober 2015 släpptes boken Consumer Behavior: Building Marketing Strategy skriven av David Mothersbaugh. Det är den 13e upplagan av kursboken. Den är skriven på engelska och består av 816 sidor. Förlaget bakom boken är McGraw-Hill Education som har sitt säte i New york.

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Referera till Consumer Behavior: Building Marketing Strategy (Upplaga 13)

Harvard

Mothersbaugh, D. (2015). Consumer Behavior: Building Marketing Strategy. 13:e uppl. McGraw-Hill Education.

Oxford

Mothersbaugh, David, Consumer Behavior: Building Marketing Strategy, 13 uppl. (McGraw-Hill Education, 2015).

APA

Mothersbaugh, D. (2015). Consumer Behavior: Building Marketing Strategy (13:e uppl.). McGraw-Hill Education.

Vancouver

Mothersbaugh D. Consumer Behavior: Building Marketing Strategy. 13:e uppl. McGraw-Hill Education; 2015.

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