Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns; Mario Pricken; 2008
Begagnad
Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns; Mario Pricken; 2008
Begagnad

Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New CampaignsUpplaga 2

av Mario Pricken

  • Upplaga: 2a upplagan
  • Utgiven: 2008
  • ISBN: 9780500287330
  • Sidor: 253 st
  • Förlag: THAMES & HUDSON
  • Format: Häftad
  • Språk: Engelska

Om boken

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

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Mer om Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns (2008)

I maj 2008 släpptes boken Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns skriven av Mario Pricken. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 253 sidor. Förlaget bakom boken är THAMES & HUDSON.

Köp boken Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns på Studentapan och spara pengar.

Referera till Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns (Upplaga 2)

Harvard

Pricken, M. (2008). Creative Advertising: Ideas & Techniques from the World’s Best Campaigns, New Editon, New Campaigns. 2:a uppl. THAMES & HUDSON.

Oxford

Pricken, Mario, Creative Advertising: Ideas & Techniques from the World’s Best Campaigns, New Editon, New Campaigns, 2 uppl. (THAMES & HUDSON, 2008).

APA

Pricken, M. (2008). Creative Advertising: Ideas & Techniques from the World’s Best Campaigns, New Editon, New Campaigns (2:a uppl.). THAMES & HUDSON.

Vancouver

Pricken M. Creative Advertising: Ideas & Techniques from the World’s Best Campaigns, New Editon, New Campaigns. 2:a uppl. THAMES & HUDSON; 2008.

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