E-commerce : business, technology, society; Kenneth C. Laudon; 2007
Begagnad
E-commerce : business, technology, society; Kenneth C. Laudon; 2007
Begagnad

E-commerce : business, technology, societyUpplaga 3

av Kenneth C. Laudon

  • Upplaga: 3e upplagan
  • Utgiven: 2007
  • ISBN: 9780131735163
  • Sidor: 992 st
  • Förlag: Upper Saddle River, N.J. Prentice Hall
  • Format: Inbunden
  • Språk: Engelska

Om boken

For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

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Mer om E-commerce : business, technology, society (2007)

2007 släpptes boken E-commerce : business, technology, society skriven av Kenneth C. Laudon. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 992 sidor. Förlaget bakom boken är Upper Saddle River, N.J. Prentice Hall.

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Referera till E-commerce : business, technology, society (Upplaga 3)

Harvard

Laudon, K. C. (2007). E-commerce : business, technology, society. 3:e uppl. Upper Saddle River, N.J. Prentice Hall.

Oxford

Laudon, Kenneth C., E-commerce : business, technology, society, 3 uppl. (Upper Saddle River, N.J. Prentice Hall, 2007).

APA

Laudon, K. C. (2007). E-commerce : business, technology, society (3:e uppl.). Upper Saddle River, N.J. Prentice Hall.

Vancouver

Laudon KC. E-commerce : business, technology, society. 3:e uppl. Upper Saddle River, N.J. Prentice Hall; 2007.

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