Essentials of marketing research; Joseph F. Hair; 2013
Essentials of marketing research; Joseph F. Hair; 2013

Essentials of marketing researchUpplaga 3

av Joseph F. Hair

  • Upplaga: 3e upplagan
  • Utgiven: 2013
  • ISBN: 9780071318372
  • Sidor: 432 st
  • Förlag: McGraw-Hill/Irwin
  • Format: Häftad
  • Språk: Engelska

Om boken

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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Mer om Essentials of marketing research (2013)

2013 släpptes boken Essentials of marketing research skriven av Joseph F. Hair. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 432 sidor. Förlaget bakom boken är McGraw-Hill/Irwin.

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Referera till Essentials of marketing research (Upplaga 3)

Harvard

Hair, J. F. (2013). Essentials of marketing research. 3:e uppl. McGraw-Hill/Irwin.

Oxford

Hair, Joseph F., Essentials of marketing research, 3 uppl. (McGraw-Hill/Irwin, 2013).

APA

Hair, J. F. (2013). Essentials of marketing research (3:e uppl.). McGraw-Hill/Irwin.

Vancouver

Hair JF. Essentials of marketing research. 3:e uppl. McGraw-Hill/Irwin; 2013.