Exploring innovationUpplaga 2

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The books lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: More coverage on the commercial aspects of innovation and business models Greater emphasis on user innovation An introduction to the concept of open innovationFully revised coverage of innovation strategy Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process. (McGraw-Hill)