Framework for Marketing Management; Philip Kotler; 2011

Framework for Marketing Management Upplaga 5

av Philip Kotler
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in. (Pearson)
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in. (Pearson)
Upplaga: 5e upplagan
Utgiven: 2011
ISBN: 9780132539302
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 360 st
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in. (Pearson)
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in. (Pearson)
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Om Framework for Marketing Management (2011)

I februari 2011 släpptes boken Framework for Marketing Management skriven av Philip Kotler. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 360 sidor djupgående information. Förlaget bakom boken är Pearson som har sitt säte i London.

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