Global innovation management : a strategic approach
- Utgiven: 2008
- ISBN: 9780230524910
- Sidor: 432 st
- Förlag: Palgrave Macmillan
- Format: Häftad
- Språk: Engelska
Om boken
Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return. It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/westland/index.asp
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Global innovation management : a strategic approach (2008)
2008 släpptes boken Global innovation management : a strategic approach skriven av J. Christopher Westland. Den är skriven på engelska och består av 432 sidor. Förlaget bakom boken är Palgrave Macmillan som har sitt säte i London.
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Referera till Global innovation management : a strategic approach
Harvard
Westland, J. C. (2008). Global innovation management : a strategic approach. Palgrave Macmillan.
Oxford
Westland, J. Christopher, Global innovation management : a strategic approach (Palgrave Macmillan, 2008).
APA
Westland, J. C. (2008). Global innovation management : a strategic approach. Palgrave Macmillan.
Vancouver
Westland JC. Global innovation management : a strategic approach. Palgrave Macmillan; 2008.
